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The world of volunteers has changed. But have you changed, too?
In the last 5 years:
- MySpace has shriveled and Facebook has become the social networking powerhouse (93% of 12-17-year old social media users have Facebook, 24% have a MySpace)
- Pinterest has proven to be a major player in the social networking scene, especially among women.
- Young people use email less as texting and social networking grew
- Smartphone ownership crossed the 50% mark, which has boosted mobile browsing to new levels (53% of 18-24-year-olds own them, 64% of 25-34-year olds own them).
- The time people spend on apps per day finally surpassed traditional web browsing. (TechCrunch) and all these changes are affecting how we recruit, train and manage our volunteers.
Many leaders know they need to update their approach to leading volunteers, but aren’t sure where to start. There are some simple things you need to know to make the most of today’s technology…and today’s volunteers!
**We’re excited to offer the newly revised and updated book, The New Breed by Thomas & Jonathan McKee. It’s not that the first edition is OLD… it’s just that we quoted so many studies, etc in that book that we wanted to keep it current. The new edition has some great new content every volunteer leader needs:
- We’ve added a whole new chapter on using a “New Breed” of Technology (that includes the necessary “virtual volunteer” info. So you don’t lose anything, you just gain a bunch
- Four more seismic shifts that have shaken the world of volunteer management and catalyzed this “New Breed” of volunteer. (added near the beginning of the book
- New and updated studies about volunteer culture and technology.
- Brand new research and insight into the mind of the fastest growing group of volunteers… Generation Y!
Check out the new New Breed today!
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